Rachel Olson Group| Realtor | Compass Fremont, Washington
My Role: Content Operator
Tools: Sony A7iv | DJI Mini 3 Pro | Adobe Photoshop, Premier, Lightroom | Figma| Chatgpt | IG, FB, Youtube, Tik Tok| Email|
Skills: Collaboration, UI/ UX, composition, UI design, Social Media Optimization (SMO)
Who is Rachel Olson Group?
The Rachel Olson Group is comprised of a team of local real estate professionals committed to selling some of the most desired homes in Greater Seattle. We are committed to providing top-notch service for our clients and helping them navigate what can be a tough Seattle market. We are also one of the fastest growing real estate teams here in the Northwest!
The Challenge
“Doesn’t want to work 80 hour weeks anymore with baby. Expanding team”
Solution
Creating impactful content that- top funnel- while creating social credibility
By helping creating an online community, we are hoping to convert loyal followers in to real estate leads using the social media.
Strategy
Market research
Competitive Analysis
Understand Our Competition On All Platforms
During the competitive analysis, we measured all of our competitors social media accounts to see what exactly makes them leaders in their industries.
Content
Measuring success
Success metrics upon request.
Takeaways
What I learned
Content operator is a brand new role within the industry
Background in UX, UI and graphic design really helps
Created this opportunity after losing my job during the tech layoffs